The challenge
Rubz—an accessories & eco-product store—experienced site slowdowns and underperforming ad spend (~2× ROAS).
What we did
- Monthly maintenance: image optimization, site security patches, CDN caching.
- Developed blog guides (e.g. “Eco-friendly gifting”), strengthened schema and cross-linking.
- Meta dynamic ads and Google Smart Shopping focused on seasonal inventory.
- Retargeting inactive visitors.
The results
01Uptime improved to 99.98%, load time dropped by 33%.
02Meta remarketing hit 6× ROAS, Google ads ~4.2×.
03Ad-related revenue grew +68%.
How we would approach yours
Every engagement starts the same way: a free audit of the store as it stands today — speed, technical SEO, checkout friction and paid efficiency — followed by a prioritised roadmap that puts effort against expected impact. You keep the findings whether or not we go further.
From there the work runs in weekly sprints against a live staging link, on fixed scope, with design, development and marketing in one team. That last part is why a conversion problem gets diagnosed once here rather than being passed between two agencies who each think it belongs to the other.