The challenge
Curious Cub, a kids’ educational toy brand, needed a playful yet educational Shopify theme, intuitive filters, and convincing showcase of developmental benefits.
What we did
- Crafted a colorful, responsive theme with milestone-based product categories (“0–2 yrs”, “3–5 yrs”).
- Added age‑based filters, “Best For” badges, educational blog content, and UGC photo galleries.
- In‑cart upsells for toy sets and bundle suggestions for gift buyers.
The results
01Mobile bounce rate dropped by 45%, conversion rate rose to 2.7%.
02Blog-driven organic visits increased by 70%.
03AOV improved 32% with bundled purchases.
How we would approach yours
Every engagement starts the same way: a free audit of the store as it stands today — speed, technical SEO, checkout friction and paid efficiency — followed by a prioritised roadmap that puts effort against expected impact. You keep the findings whether or not we go further.
From there the work runs in weekly sprints against a live staging link, on fixed scope, with design, development and marketing in one team. That last part is why a conversion problem gets diagnosed once here rather than being passed between two agencies who each think it belongs to the other.