Fashion is the hardest category to run on Shopify well. Size and fit drive returns, seasonality drives cash flow, and a 40-variant product needs to load as fast as a single-SKU one. We build clothing stores that handle all three.
A selection of the fashion brands whose stores we have designed, built, migrated or scaled.
Apparel return rates routinely hit 25β40%, and most of it is fit. We ship size guides tied to actual garment measurements, fit-finder quizzes, model-height context on every image, and review widgets that capture 'runs small / true to size' so the next buyer picks correctly the first time.
A 300-SKU catalogue with colour and size options generates thousands of variant combinations. We build swatch-level filtering, colour-grouped products and lazy-loaded media so a shopper on 4G sees the grid in under two seconds instead of waiting for 90 images.
Launch days break stores that were never load-tested. We set up pre-order and waitlist flows, back-in-stock alerts, countdown mechanics and checkout paths that survive a concurrent-traffic spike rather than queueing customers out of a sale.
Fashion shoppers browse by look, not by keyword. Lookbooks, shop-the-outfit modules, UGC galleries and editorial collection pages give them a way in β and give Google indexable content that plain product grids never provide.
Design, development, SEO and performance marketing sit in the same team β so a conversion problem gets diagnosed once instead of being passed between two agencies.
Editorial-grade storefronts built from scratch β no page builders, no template look.
Garment-level size charts, fit quizzes and review attributes that cut return rates.
Swatch filtering, colour grouping and metafield-driven product data.
Waitlists, countdowns, back-in-stock and launch-day load handling.
Collection architecture and content built around how people search for clothing.
Meta and Google catalogue campaigns, plus post-purchase flows for repeat buyers.
We tear down your current store β speed, SEO, checkout friction and paid efficiency β and hand you the findings whether or not we work together.
A prioritised roadmap with effort against expected impact, quoted as fixed scope. No hourly surprises, no change-order games.
Weekly sprints with a live staging link. You review real pages every week rather than a deck at the end.
Cross-browser and device QA, redirect mapping, analytics validation and a rollback plan before anything touches production.
Post-launch we move to growth β CRO experiments, paid scaling and lifecycle flows, reported against revenue and margin.
It is usually the highest-ROI work on a fashion store. Fit data on the product page, better imagery with model context, and structured review attributes typically move returns more than any discount strategy β and we instrument it so you can see the change by SKU.
Yes. We build reusable drop templates so your team can launch a new collection without a developer, plus lookbook and shop-the-look sections that stay editable in the theme editor.
A standard fashion storefront goes live in two to four weeks from scope sign-off. A Shopify Plus build with custom integrations, migrations or a large catalogue usually runs six to ten weeks. You get a live staging link from week one either way.
Yes β WooCommerce, Magento, BigCommerce, Wix and custom stacks. Products, variants, customers, orders, subscriptions and reviews come across, and every old URL gets a 301 so rankings survive the move.
That is the usual engagement. Google Ads, Meta, SEO, email and lifecycle sit in the same team as the developers, so when a conversion problem appears the person who built the page is in the same standup as the person spending on ads.
It depends on catalogue size, integrations and how much marketing scope is included, so we quote fixed scope after a free audit rather than publishing a number that would be wrong for most brands. Reach out and we will size it properly.
We also build for
A free audit covering speed, SEO, checkout friction and paid efficiency. You keep the findings either way.
