Beauty is a repeat-purchase category pretending to be a one-off one. The brands that win build for the second and third order — subscriptions, routines and education — not just the first conversion.
A selection of the beauty brands whose stores we have designed, built, migrated or scaled.
A foundation in the wrong shade is a return and a lost customer. Shade finders, skin-type quizzes and concern-based navigation route shoppers to the right SKU, and the answers feed segmentation so email speaks to their actual routine afterwards.
We set up subscriptions, refill reminders timed to the actual product lifespan, and replenishment flows in Klaviyo or Omnisend. Getting the second order right is almost always cheaper than buying another first one.
Full INCI lists, allergen flags, certifications and regulated claim copy live in metafields and render consistently across every product — instead of being pasted into descriptions where they break layouts and go stale.
Routine builders, before-and-after galleries, ingredient explainers and dermatologist-style content do the selling in beauty. They also give you the topical depth that ranks for 'best serum for…' queries paid media can never own.
Design, development, SEO and performance marketing sit in the same team — so a conversion problem gets diagnosed once instead of being passed between two agencies.
Guided selling that routes shoppers to the right SKU and segments them for email.
Recharge, Loop or Shopify selling plans with a proper customer portal.
Kit builders and regimen bundles with dynamic pricing.
INCI, claims and certifications as structured metafield data.
Concern and ingredient landing pages built for search intent.
Replenishment, win-back and loyalty flows tied to product lifespan.
We tear down your current store — speed, SEO, checkout friction and paid efficiency — and hand you the findings whether or not we work together.
A prioritised roadmap with effort against expected impact, quoted as fixed scope. No hourly surprises, no change-order games.
Weekly sprints with a live staging link. You review real pages every week rather than a deck at the end.
Cross-browser and device QA, redirect mapping, analytics validation and a rollback plan before anything touches production.
Post-launch we move to growth — CRO experiments, paid scaling and lifecycle flows, reported against revenue and margin.
Yes — usually Recharge or Shopify's native selling plans depending on your stack and checkout requirements. We handle the migration of existing subscribers where you already have them, plus the customer portal and dunning flows.
A standard beauty storefront goes live in two to four weeks from scope sign-off. A Shopify Plus build with custom integrations, migrations or a large catalogue usually runs six to ten weeks. You get a live staging link from week one either way.
Yes — WooCommerce, Magento, BigCommerce, Wix and custom stacks. Products, variants, customers, orders, subscriptions and reviews come across, and every old URL gets a 301 so rankings survive the move.
That is the usual engagement. Google Ads, Meta, SEO, email and lifecycle sit in the same team as the developers, so when a conversion problem appears the person who built the page is in the same standup as the person spending on ads.
It depends on catalogue size, integrations and how much marketing scope is included, so we quote fixed scope after a free audit rather than publishing a number that would be wrong for most brands. Reach out and we will size it properly.
We also build for
A free audit covering speed, SEO, checkout friction and paid efficiency. You keep the findings either way.
