The challenge
Momeaze, the mom and baby essentials brand from Cloudnine, was running on StoreHippo and had outgrown it. The catalogue spans pregnancy essentials, feeding, diapering, nursery gear, baby wear and skincare — thousands of SKUs organised both by category and by concern, which is a heavy structure for any platform. Page speed was holding back a mobile-first audience, the app and integration ecosystem they wanted was not available to them, and every change meant waiting on the platform rather than shipping it. Replatforming a live store of that size carries one real risk: losing the organic traffic and the customer records built up over years.
What we did
- Migrated the full StoreHippo catalogue to Shopify — products, variants, collections, customers and order history — with the concern-based navigation (morning sickness, stretch marks, rashes) rebuilt as a structure Shopify can actually merchandise against rather than a flat set of tags.
- Mapped every legacy URL to its Shopify equivalent and shipped the 301 redirects with the launch, so the rankings and backlinks earned on the old platform carried across instead of being rebuilt from zero.
- Rebuilt the storefront for the mobile-first Indian audience this brand actually serves: a lighter theme, responsive imagery and deferred scripts, because a parent browsing one-handed on a mid-range Android is the real test.
- Reworked the UX around how the catalogue is genuinely shopped — pincode-level delivery checking before the cart rather than after, clearer category and concern browsing, and a checkout that keeps the multiple payment options the audience expects without slowing the page.
- Set the store up to scale: structured product data, an app stack that can grow, and a theme the team can change without a platform ticket.
The results
How we would approach yours
Every engagement starts the same way: a free audit of the store as it stands today — speed, technical SEO, checkout friction and paid efficiency — followed by a prioritised roadmap that puts effort against expected impact. You keep the findings whether or not we go further.
From there the work runs in weekly sprints against a live staging link, on fixed scope, with design, development and marketing in one team. That last part is why a conversion problem gets diagnosed once here rather than being passed between two agencies who each think it belongs to the other.