The challenge
Insaraf, a legacy brand in solid wood furniture, needed robust technical support and sustained digital performance on Shopify. Their product pages lacked structured SEO and their Google Ads campaigns were yielding high CPCs with poor return.
What we did
- Technical Maintenance: Weekly performance audits, fixed 20+ broken links, optimized images (WebP), and ensured schema compliance across PDPs.
- SEO: Added keyword-rich meta descriptions, internal linking across blogs and categories.
- Created 12 SEO-optimized collection pages.
- Google Ads: Revamped Search campaigns with high-intent keywords.
- Introduced Shopping Ads with optimized product titles and Merchant Center sync.
The results
How we would approach yours
Every engagement starts the same way: a free audit of the store as it stands today — speed, technical SEO, checkout friction and paid efficiency — followed by a prioritised roadmap that puts effort against expected impact. You keep the findings whether or not we go further.
From there the work runs in weekly sprints against a live staging link, on fixed scope, with design, development and marketing in one team. That last part is why a conversion problem gets diagnosed once here rather than being passed between two agencies who each think it belongs to the other.