The challenge
The Sleep Company needed a refined Shopify storefront to reflect its premium positioning in the orthopaedic mattress market. Their older theme lacked trust-building elements, slow loading times, and weak product discovery UX.
What we did
- We developed a robust Shopify architecture designed to educate and convert.
- Crafted a premium-looking theme with trust badges, clinical certifications, and reviews.
- Integrated custom product quiz to guide users based on sleep needs.
- Optimized images and embedded video content without compromising speed.
- Created blog and UGC pages to support SEO growth.
The results
How we would approach yours
Every engagement starts the same way: a free audit of the store as it stands today — speed, technical SEO, checkout friction and paid efficiency — followed by a prioritised roadmap that puts effort against expected impact. You keep the findings whether or not we go further.
From there the work runs in weekly sprints against a live staging link, on fixed scope, with design, development and marketing in one team. That last part is why a conversion problem gets diagnosed once here rather than being passed between two agencies who each think it belongs to the other.