Customers outgrow your catalogue
A 0–3 month buyer is a 6–9 month buyer in a quarter. Age and stage-based navigation, plus email flows that advance with the child's birth month, keep a customer buying across years instead of one season.
Kids & Baby
Shopify Development for Kids & Baby Brands
Kids and baby brands sell to a buyer who is not the user, on a clock that keeps moving. Age and size change every few months, safety matters more than price, and gifting is a whole second business.
Age & stageNavigation that tracks a growing child
Safety-firstCertification and material transparency
GiftingRegistries, wrapping and gift messaging
Kids & Baby brands running on Shopify with us
A selection of the kids and baby brands whose stores we have designed, built, migrated or scaled.
What actually matters here01 02 03 04
The four things that decide whether a kids and baby store works
Safety is the conversion lever
Materials, certifications, age grading, choking-hazard notices and wash instructions need to be visible and structured. Parents research before they buy, and the store that answers first wins the order.
Half the orders are gifts
Gift messaging, wrapping, hidden pricing on packing slips, registries and gift cards are not nice-to-haves in this category — they are a meaningful share of revenue during festive and shower seasons.
Sizing is inconsistent across brands
Age-to-size mapping, height and weight charts and honest fit notes reduce the return rate on kidswear, which is otherwise as bad as adult fashion.
Everything a kids and baby brand needs, under one roof
Design, development, SEO and performance marketing sit in the same team — so a conversion problem gets diagnosed once instead of being passed between two agencies.
Age & stage navigation
Shop-by-age, stage and milestone journeys with matching email flows.
Safety & material data
Certification, age grading and care instructions as structured content.
Gifting infrastructure
Registries, gift messaging, wrapping and gift cards.
Size mapping
Age-to-size charts with height and weight guidance.
Kids SEO
Age, occasion and category landing pages parents actually search for.
Lifecycle marketing
Birth-month based flows that grow with the child.
How we work
Five steps, no mystery
01
Free audit
We tear down your current store — speed, SEO, checkout friction and paid efficiency — and hand you the findings whether or not we work together.
02
Scope & quote
A prioritised roadmap with effort against expected impact, quoted as fixed scope. No hourly surprises, no change-order games.
03
Design & build
Weekly sprints with a live staging link. You review real pages every week rather than a deck at the end.
04
Launch
Cross-browser and device QA, redirect mapping, analytics validation and a rollback plan before anything touches production.
05
Scale
Post-launch we move to growth — CRO experiments, paid scaling and lifecycle flows, reported against revenue and margin.
Shopify for kids and baby brands, answered
How long does a kids and baby Shopify store take to build?
A standard kids and baby storefront goes live in two to four weeks from scope sign-off. A Shopify Plus build with custom integrations, migrations or a large catalogue usually runs six to ten weeks. You get a live staging link from week one either way.
Do you migrate existing kids and baby stores onto Shopify?
Yes — WooCommerce, Magento, BigCommerce, Wix and custom stacks. Products, variants, customers, orders, subscriptions and reviews come across, and every old URL gets a 301 so rankings survive the move.
Can you handle marketing as well as the build?
That is the usual engagement. Google Ads, Meta, SEO, email and lifecycle sit in the same team as the developers, so when a conversion problem appears the person who built the page is in the same standup as the person spending on ads.
What does a kids and baby project cost?
It depends on catalogue size, integrations and how much marketing scope is included, so we quote fixed scope after a free audit rather than publishing a number that would be wrong for most brands. Reach out and we will size it properly.
We also build for
Let's look at your kids and baby store
A free audit covering speed, SEO, checkout friction and paid efficiency. You keep the findings either way.