Google Ads for eCommerce that has to be profitable
We are a certified Google Partner running Shopping, Performance Max and Search for D2C brands across India, the UAE, the UK, Australia and Canada. The feed gets as much attention as the campaigns, because on Shopping it is the feed that decides whether you show at all.
Brands we build and scale
Most Shopping accounts are losing on the feed, not the bidding.
Google Shopping does not have keywords. What it has is your product feed, and Google matches queries against your titles, descriptions, product types and attributes. A feed with manufacturer-default titles and missing GTINs will not show for the queries you want, and no amount of bid strategy fixes that. Feed work is the least glamorous and highest-return thing in most accounts we take over.
The second problem is that Performance Max is a black box that will happily spend your budget on branded search and report a spectacular ROAS for traffic you already owned. We separate brand from non-brand, use exclusions and asset group structure to force PMax into genuine discovery, and report on new-customer acquisition cost rather than blended ROAS.
And ROAS is not the goal. A 6x ROAS on a product with 25% margin loses money. We work to contribution margin after COGS, shipping and fees, which occasionally means recommending you spend less.
Campaign types, used for what they are good at
Shopping & feed management
Merchant Center setup, feed optimisation and supplemental feeds. Where most accounts have the largest untapped gain.
Performance Max
Structured with asset groups, brand exclusions and audience signals — not switched on and left to spend itself.
Search
Non-brand search for high-intent queries, plus a properly cheap brand campaign to defend your own name from competitors.
Remarketing & RLSA
Dynamic remarketing that respects consent state and does not follow customers who already bought.
Tracking & attribution
Server-side tagging, enhanced conversions and consent mode — so your data survives ad blockers and privacy settings.
Multi-market accounts
Separate feeds, currencies and campaign structures for India, the UAE, the UK, Australia and Canada.
How we start
Audit
Account, feed and tracking reviewed before anything changes. You get the findings whether or not you go ahead.
Fix the foundations
Feed and conversion tracking first. Optimising campaigns on a broken feed or unreliable data is how agencies bill for months without moving anything.
Restructure & launch
Brand separated, PMax structured properly, targets set against real margin rather than a ROAS number that sounds good.
Iterate
Weekly optimisation, monthly review against contribution margin, and a clear line on what we would do differently with more or less budget.
How management is priced
Monthly retainer against scope and account size — never a percentage of spend, which rewards an agency for spending your money rather than making it work. Send us your account for a figure.
One country, Shopping and Search, feed management and monthly reporting.
Full campaign mix including PMax, server-side tracking, creative testing and CRO input on landing pages.
Separate accounts, feeds and structures across multiple countries with consolidated reporting.
Ad spend is paid to Google directly and is not included. We will tell you if your budget is too small for management to make sense — below a certain spend you are better off running it yourself.
Questions we get every week
Why is my Performance Max ROAS so high but revenue flat?
Almost always because PMax is absorbing your branded search — traffic that would have converted anyway — and reporting the resulting conversions as its own. The fix is structural: exclude brand terms from PMax, run a separate cheap brand campaign, and measure new-customer acquisition cost rather than blended ROAS. Accounts usually look worse on paper after this change and better in the bank.
Do you manage the product feed as well as the campaigns?
Yes, and it is usually where the biggest gains are. Google Shopping has no keywords — it matches queries against your feed, so titles, product types, attributes and GTINs determine whether you appear at all. We rebuild feeds using search-term data rather than manufacturer defaults, and set up supplemental feeds for the attributes Shopify does not export natively.
What ROAS should we target?
Whatever your margin supports, which is a different number for every business and often lower than the one you have in mind. A 6x ROAS on a 25% margin product loses money once you count COGS, shipping, returns and fees. We work backwards from contribution margin to a target that is actually profitable, then optimise to it. Sometimes that means recommending lower spend at a higher return rather than chasing growth that costs more than it earns.
Do you work with brands outside India?
Yes — we run accounts for brands in the UAE, the UK, Australia and Canada alongside our Indian clients. Each market gets its own feed, currency, campaign structure and seasonal calendar. That last one matters more than people expect: a UAE account planned around Black Friday instead of White Friday and Ramadan is planned around the wrong months.
How do you handle tracking with ad blockers and privacy settings?
Server-side tagging through Google Tag Manager, enhanced conversions, and Google's consent mode so measurement degrades gracefully rather than disappearing when a customer declines cookies. Client-side pixels alone now under-report meaningfully in most markets, which makes optimisation decisions worse — the algorithm bids on the data it receives.
What is the minimum ad spend worth managing?
Roughly ₹1,50,000 a month or the local equivalent, as a rule of thumb. Below that the management fee is a large share of total spend and you are usually better off running it yourself with a one-off setup and audit from us. We would rather tell you that than take a retainer that cannot pay for itself.
Explore next
Free Google Ads and feed audit
Give us read access to your account and Merchant Center. You will get a written audit of your feed quality, campaign structure and tracking setup — including what we would change first, whether or not you hire us.