Fit drives returns
Compression level, rise, inseam and fabric stretch all change how a size fits. Structured fit data and review attributes cut the return rate meaningfully.
Activewear combines fashion's fit problem with performance claims that have to be substantiated. Fabric technology, compression levels and sizing all need to be legible before a shopper commits.
A selection of the activewear brands whose stores we have designed, built, migrated or scaled.
Compression level, rise, inseam and fabric stretch all change how a size fits. Structured fit data and review attributes cut the return rate meaningfully.
Moisture-wicking, four-way stretch, squat-proof opacity — each claim needs a structured attribute and supporting content, not an adjective in the description.
Ambassador programmes, UGC galleries and referral mechanics do more for activewear than another discount code.
Collection launches and seasonal ranges need reusable drop templates your team can run without a developer.
Design, development, SEO and performance marketing sit in the same team — so a conversion problem gets diagnosed once instead of being passed between two agencies.
Structured sizing data with rise, inseam and stretch attributes.
Performance attributes as filterable, indexable product content.
Reusable launch pages your marketing team can run alone.
Galleries, referral mechanics and creator workflows.
Activity, fit and fabric landing pages built for search intent.
Catalogue campaigns plus replenishment and re-engagement flows.
We tear down your current store — speed, SEO, checkout friction and paid efficiency — and hand you the findings whether or not we work together.
A prioritised roadmap with effort against expected impact, quoted as fixed scope. No hourly surprises, no change-order games.
Weekly sprints with a live staging link. You review real pages every week rather than a deck at the end.
Cross-browser and device QA, redirect mapping, analytics validation and a rollback plan before anything touches production.
Post-launch we move to growth — CRO experiments, paid scaling and lifecycle flows, reported against revenue and margin.
A standard activewear storefront goes live in two to four weeks from scope sign-off. A Shopify Plus build with custom integrations, migrations or a large catalogue usually runs six to ten weeks. You get a live staging link from week one either way.
Yes — WooCommerce, Magento, BigCommerce, Wix and custom stacks. Products, variants, customers, orders, subscriptions and reviews come across, and every old URL gets a 301 so rankings survive the move.
That is the usual engagement. Google Ads, Meta, SEO, email and lifecycle sit in the same team as the developers, so when a conversion problem appears the person who built the page is in the same standup as the person spending on ads.
It depends on catalogue size, integrations and how much marketing scope is included, so we quote fixed scope after a free audit rather than publishing a number that would be wrong for most brands. Reach out and we will size it properly.
We also build for
A free audit covering speed, SEO, checkout friction and paid efficiency. You keep the findings either way.