A national TV feature sends a year of traffic in twenty minutes. The brands that convert it have a store built for the spike beforehand; the ones that do not spend the following week apologising on Instagram. We build for the first outcome.
A selection of the post-Shark Tank brands whose stores we have designed, built, migrated or scaled.
Airtime traffic arrives in a near-vertical line. We load-test the actual purchase path — product page, cart, checkout — strip render-blocking weight and pre-warm the theme, so the store is fastest exactly when it is busiest.
They are curious, not ready. If the only call to action is Buy Now you lose the majority permanently. Email and SMS capture, back-in-stock alerts and a waitlist turn a one-night audience into a list you can sell to for a year.
Selling stock you do not have is worse than being out of stock. Pre-orders with honest ship dates, waitlists and clear inventory messaging protect the brand while still taking the demand.
Search volume for your brand stays elevated for weeks after the episode. Branded search capture, a properly structured store and retargeting are what convert that tail — and almost nobody prepares for it.
Design, development, SEO and performance marketing sit in the same team — so a conversion problem gets diagnosed once instead of being passed between two agencies.
The real purchase path tested at multiples of expected peak.
Email, SMS, waitlist and back-in-stock before the airdate.
Honest ship dates and stock messaging that protect the brand.
We are on call during the episode and the hours after it.
SEO and paid cover for the weeks of elevated brand search.
Flows that convert the audience the spike created.
We tear down your current store — speed, SEO, checkout friction and paid efficiency — and hand you the findings whether or not we work together.
A prioritised roadmap with effort against expected impact, quoted as fixed scope. No hourly surprises, no change-order games.
Weekly sprints with a live staging link. You review real pages every week rather than a deck at the end.
Cross-browser and device QA, redirect mapping, analytics validation and a rollback plan before anything touches production.
Post-launch we move to growth — CRO experiments, paid scaling and lifecycle flows, reported against revenue and margin.
Two weeks is comfortable for load testing, capture setup and a pre-order path. We have done it in less, but the shorter the runway the more we are protecting the store rather than optimising it.
A standard post-Shark Tank storefront goes live in two to four weeks from scope sign-off. A Shopify Plus build with custom integrations, migrations or a large catalogue usually runs six to ten weeks. You get a live staging link from week one either way.
Yes — WooCommerce, Magento, BigCommerce, Wix and custom stacks. Products, variants, customers, orders, subscriptions and reviews come across, and every old URL gets a 301 so rankings survive the move.
That is the usual engagement. Google Ads, Meta, SEO, email and lifecycle sit in the same team as the developers, so when a conversion problem appears the person who built the page is in the same standup as the person spending on ads.
It depends on catalogue size, integrations and how much marketing scope is included, so we quote fixed scope after a free audit rather than publishing a number that would be wrong for most brands. Reach out and we will size it properly.
We also build for
A free audit covering speed, SEO, checkout friction and paid efficiency. You keep the findings either way.
