Health products are sold under rules most categories never meet. Claims are regulated, some SKUs need a prescription or an age gate, and the buyer is researching harder than in any other vertical. The storefront has to satisfy the regulator and the sceptic at the same time.
A selection of the medical and wellness brands whose stores we have designed, built, migrated or scaled.
What you may say about a supplement, device or ayurvedic formulation is constrained by FSSAI, AYUSH, CDSCO or the equivalent in your market. We build claim text, disclaimers and ingredient panels as structured, reviewable content so legal can approve once and it renders identically everywhere — rather than living in free-text descriptions that drift.
Nobody impulse-buys a three-month course. Ingredient explainers, dosage guidance, study references and practitioner-style content are what earn both the trust and the long-tail search traffic. In this category, content is the acquisition channel.
A 30-day supply has an obvious reorder date. Subscriptions with the cadence matched to the course, refill reminders and a customer portal that lets someone pause without emailing you are worth more than another round of ads.
Age gates, prescription flows, pin-code restrictions and market-by-market catalogue visibility all have to be enforced at the storefront, not hoped for at dispatch.
Design, development, SEO and performance marketing sit in the same team — so a conversion problem gets diagnosed once instead of being passed between two agencies.
Claims, disclaimers and ingredient panels as structured metafield data.
Course-length cadences, pause and skip, and a self-serve portal.
Shop by concern, ingredient or protocol rather than by SKU.
Verification and restricted-catalogue rules where the category needs them.
Ingredient, condition and comparison content built for how people research.
Adherence reminders, replenishment and win-back flows.
We tear down your current store — speed, SEO, checkout friction and paid efficiency — and hand you the findings whether or not we work together.
A prioritised roadmap with effort against expected impact, quoted as fixed scope. No hourly surprises, no change-order games.
Weekly sprints with a live staging link. You review real pages every week rather than a deck at the end.
Cross-browser and device QA, redirect mapping, analytics validation and a rollback plan before anything touches production.
Post-launch we move to growth — CRO experiments, paid scaling and lifecycle flows, reported against revenue and margin.
We build the structure — claim fields, disclaimers, ingredient panels and the review workflow — so your regulatory adviser signs off once and it renders consistently. We do not give regulatory advice; that stays with your specialist.
A standard medical and wellness storefront goes live in two to four weeks from scope sign-off. A Shopify Plus build with custom integrations, migrations or a large catalogue usually runs six to ten weeks. You get a live staging link from week one either way.
Yes — WooCommerce, Magento, BigCommerce, Wix and custom stacks. Products, variants, customers, orders, subscriptions and reviews come across, and every old URL gets a 301 so rankings survive the move.
That is the usual engagement. Google Ads, Meta, SEO, email and lifecycle sit in the same team as the developers, so when a conversion problem appears the person who built the page is in the same standup as the person spending on ads.
It depends on catalogue size, integrations and how much marketing scope is included, so we quote fixed scope after a free audit rather than publishing a number that would be wrong for most brands. Reach out and we will size it properly.
We also build for
A free audit covering speed, SEO, checkout friction and paid efficiency. You keep the findings either way.
