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Case Study

The Design House Dubai

Shopify Revamp + SEO + Meta & Google Ads

What The Design House Dubai needed, what we built, and what it produced — the full engagement in the order it actually happened.

Shopify DevelopmentDesignSEOGoogle AdsMeta Ads

The challenge

The Design House Dubai, a premium luxury interior brand, had an outdated Shopify store with low user engagement and high bounce on mobile. They also lacked consistent ad strategy and keyword architecture.

What we did

  • Website Revamp: We rebuilt the Shopify store with an editorial-style layout, mobile-responsive hero sliders, immersive lifestyle imagery, and moodboard-based category landing pages.
  • SEO: Conducted full keyword gap analysis and optimized all collection titles.
  • Published a high-quality blog series focused on interior design tips for the UAE audience.
  • Meta: Launched retargeting ads using video walkthroughs and carousel formats.
  • Google: Ran targeted Search and Performance Max campaigns with local showroom extensions.

The results

01Website sessions increased by 92% and time on site doubled.
02Organic search revenue went up by 3.1× after SEO rollout.
03Meta ads brought in 6.5× ROAS, especially from UGC-rich creatives.
04Google ads consistently delivered 5.2× ROAS, with showroom visits increasing by 38%.

How we would approach yours

Every engagement starts the same way: a free audit of the store as it stands today — speed, technical SEO, checkout friction and paid efficiency — followed by a prioritised roadmap that puts effort against expected impact. You keep the findings whether or not we go further.

From there the work runs in weekly sprints against a live staging link, on fixed scope, with design, development and marketing in one team. That last part is why a conversion problem gets diagnosed once here rather than being passed between two agencies who each think it belongs to the other.

InsarafThe Mom Store

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