The challenge
HobbyOne, a niche hobby gear & craft store, sought a Shopify build that simplified browsing of inventory-heavy collections and fostered community engagement.
What we did
- Created structured collection pages with “gift ideas” filters, skill-level tags, and video demonstrations.
- Integrated community-driven blog (user projects, tutorials), and forum-style comment plugins.
- Added sticky cart, upsell sections, and optimized mobile experience.
The results
01Time on site increased by 55%, page views per session +38%.
02Conversion rate climbed to 3.0%, and returning customer rate by 42%.
03Monthly revenue rose by 95% through better engagement and blog-driven sales.
How we would approach yours
Every engagement starts the same way: a free audit of the store as it stands today — speed, technical SEO, checkout friction and paid efficiency — followed by a prioritised roadmap that puts effort against expected impact. You keep the findings whether or not we go further.
From there the work runs in weekly sprints against a live staging link, on fixed scope, with design, development and marketing in one team. That last part is why a conversion problem gets diagnosed once here rather than being passed between two agencies who each think it belongs to the other.