The challenge
Colonial Candle, an international candle brand, wanted an elegant Shopify store suited for gifting, fragrances, and seasonal promotions—while retaining brand heritage.
What we did
- Built a rich theme with immersive product photography, fragrance descriptions, and “scent finder” quiz.
- Seasonal landing pages (e.g., “Holiday Gleam,” “Summer Scents”), trust-building features (reviews, awards).
- Added international shipping, currency selector, and fragrance filter faceting.
The results
01Site-wide conversion rate improved to 3.5% (from 1.8%).
02Quiz captured 15% of traffic, with a 28% conversion rate.
03Global orders rose by 115%, with AOV improving 23%.
How we would approach yours
Every engagement starts the same way: a free audit of the store as it stands today — speed, technical SEO, checkout friction and paid efficiency — followed by a prioritised roadmap that puts effort against expected impact. You keep the findings whether or not we go further.
From there the work runs in weekly sprints against a live staging link, on fixed scope, with design, development and marketing in one team. That last part is why a conversion problem gets diagnosed once here rather than being passed between two agencies who each think it belongs to the other.