The challenge
As a sustainable fashion brand for women and kids, HAY needed a clean, modern Shopify store with strong organic discovery and paid ad scaling. Their previous store was cluttered and had a mobile cart drop-off problem.
What we did
- Designed a minimalist, high-speed Shopify store (load time ~1.7 s).
- Built custom product templates to tell fabric stories, added video and lifestyle galleries.
- SEO: Created 15+ blog articles, optimized tags & schema.
- Meta & Google: Set up full-funnel ads, seasonal campaigns, and remarketing.
The results
How we would approach yours
Every engagement starts the same way: a free audit of the store as it stands today — speed, technical SEO, checkout friction and paid efficiency — followed by a prioritised roadmap that puts effort against expected impact. You keep the findings whether or not we go further.
From there the work runs in weekly sprints against a live staging link, on fixed scope, with design, development and marketing in one team. That last part is why a conversion problem gets diagnosed once here rather than being passed between two agencies who each think it belongs to the other.