The challenge
GlamPlus, a beauty and grooming D2C brand, suffered from a slow, cluttered Shopify site with low organic visibility and inconsistent ad performance (~2× ROAS).
What we did
- Fully redesigned the theme for clean visuals, quick buy flows, and mobile-first responsiveness (load time ~1.8 s).
- SEO upgrades: optimized product pages, implemented schema, and added 18 blog posts on beauty tips.
- Meta Ads: Carousel and UGC-style ads.
- Google: Smart shopping & search campaigns with A/B tested creatives.
The results
01Organic traffic grew by 88%, average position for top 20 keywords.
02Combined ROAS of 4.5×; ad-driven revenue rose 130%.
03Conversion rate nearly doubled (1.5% → 2.9%).
How we would approach yours
Every engagement starts the same way: a free audit of the store as it stands today — speed, technical SEO, checkout friction and paid efficiency — followed by a prioritised roadmap that puts effort against expected impact. You keep the findings whether or not we go further.
From there the work runs in weekly sprints against a live staging link, on fixed scope, with design, development and marketing in one team. That last part is why a conversion problem gets diagnosed once here rather than being passed between two agencies who each think it belongs to the other.