The challenge
The brand’s previous Shopify site was outdated with poor navigation and slow load times, resulting in a 0.8% conversion rate. It didn’t reflect their vibrant storytelling or heritage-driven collections.
What we did
- Complete theme revamp with visual storytelling, designer bios, and culture-based collection pages.
- Enhanced filtering by fabric, embroidery, and state.
- Integrated currency switcher for global buyers and faster page rendering across regions.
- Added dynamic mega menu for quick product access.
The results
How we would approach yours
Every engagement starts the same way: a free audit of the store as it stands today — speed, technical SEO, checkout friction and paid efficiency — followed by a prioritised roadmap that puts effort against expected impact. You keep the findings whether or not we go further.
From there the work runs in weekly sprints against a live staging link, on fixed scope, with design, development and marketing in one team. That last part is why a conversion problem gets diagnosed once here rather than being passed between two agencies who each think it belongs to the other.