The challenge
HTRZMODZ, a growing Indian streetwear label, had great organic engagement but struggled to translate that into consistent paid sales through ads. Their creatives were scattered and Google campaigns weren’t optimized for apparel.
What we did
- Meta Ads: Launched full-funnel strategy with awareness videos (reels), carousel product ads, and “Shop the Look” story ads.
- Google Ads: Built a granular Smart Shopping campaign, improved product feed, added Merchant Center promotions, and introduced branded keyword targeting.
- Created weekly drops calendar and remarketing to loyal followers using pixel data.
The results
How we would approach yours
Every engagement starts the same way: a free audit of the store as it stands today — speed, technical SEO, checkout friction and paid efficiency — followed by a prioritised roadmap that puts effort against expected impact. You keep the findings whether or not we go further.
From there the work runs in weekly sprints against a live staging link, on fixed scope, with design, development and marketing in one team. That last part is why a conversion problem gets diagnosed once here rather than being passed between two agencies who each think it belongs to the other.