The challenge
Apaapi is a conscious clothing brand that fuses playfulness with sustainability. They needed a vibrant Shopify store and a strong digital voice to connect with their eco-conscious, design-forward audience across channels.
What we did
- Shopify Website Development: Built a responsive, visually quirky layout with bold fonts, organic color palette, and minimalistic product pages.
- Integrated carbon offset badge, transparent shipping info, and a detailed “Our Process” page to reinforce values.
- Created a seamless mobile checkout experience and implemented color swatches for every SKU.
- Social Media Management: Revamped Instagram grid to reflect storytelling: behind-the-scenes content, fabric processes, and customer UGC.
- Used a consistent brand tone with interactive features like quizzes, stories, and mini styling reels.
- Grew Instagram followers by 170% organically in 4 months.
- Meta Ads: Deployed full-funnel campaigns:
- Top funnel: Reels & storytelling carousels.
- Mid funnel: Product highlights with “Add to Wishlist” CTAs.
- Bottom funnel: Retargeting via catalog-based DPA (Dynamic Product Ads).
- Leveraged lookalike audiences based on site traffic and engaged followers.
The results
How we would approach yours
Every engagement starts the same way: a free audit of the store as it stands today — speed, technical SEO, checkout friction and paid efficiency — followed by a prioritised roadmap that puts effort against expected impact. You keep the findings whether or not we go further.
From there the work runs in weekly sprints against a live staging link, on fixed scope, with design, development and marketing in one team. That last part is why a conversion problem gets diagnosed once here rather than being passed between two agencies who each think it belongs to the other.