Challenge

Apaapi is a conscious clothing brand that fuses playfulness with sustainability. They needed a vibrant Shopify store and a strong digital voice to connect with their eco-conscious, design-forward audience across channels.

Our Solution

• Shopify Website Development: Built a responsive, visually quirky layout with bold fonts, organic color palette, and minimalistic product pages.
• Integrated carbon offset badge, transparent shipping info, and a detailed “Our Process” page to reinforce values.
• Created a seamless mobile checkout experience and implemented color swatches for every SKU.
• Social Media Management: Revamped Instagram grid to reflect storytelling: behind-the-scenes content, fabric processes, and customer UGC.
• Used a consistent brand tone with interactive features like quizzes, stories, and mini styling reels.
• Grew Instagram followers by 170% organically in 4 months.
• Meta Ads: Deployed full-funnel campaigns:
• Top funnel: Reels & storytelling carousels.
• Mid funnel: Product highlights with “Add to Wishlist” CTAs.
• Bottom funnel: Retargeting via catalog-based DPA (Dynamic Product Ads).
• Leveraged lookalike audiences based on site traffic and engaged followers.

Results

• Shopify store conversion rate increased by 58% in 3 months.
• Meta Ads achieved a 6.1× ROAS, especially during eco-collection drops.
• Social media engagement rate improving everyday.
• Email subscribers grew by 3.5×, thanks to website popups and Instagram Stories integration.