The challenge
Shayan sells premium orthopaedic and memory-foam mattresses made in India, on a catalogue of two products: a 6-inch five-layer orthopaedic memory-foam mattress and a 4-inch reversible ortho dual-foam mattress. A two-SKU store has nowhere to hide. There is no browsing, no discovery and no basket-building — the entire site is a single considered purchase of something expensive that the buyer cannot lie down on first, against established competitors with recall and retail presence. Everything therefore rests on how well the construction, the support claim and the guarantees are made.
What we did
- Built the product pages as the whole store: layer-by-layer construction, what each foam layer does, why five layers matter for back support, and who each mattress is actually for.
- Put the guarantees where the hesitation happens — up to ten-year warranty, free delivery and 7-day returns surfaced at the decision point rather than in a policy page, because those three facts are what replace lying on it in a showroom.
- Built a warranty registration path into the site, so the guarantee is a working process the buyer can see rather than a claim on a banner.
- Made size and thickness selection unambiguous, with dimensions and firmness stated in plain language instead of specification tables.
- Designed a calm, trust-led theme suited to a high-consideration purchase — no urgency devices, which in the mattress category read as a warning sign to exactly the buyer who is researching carefully.
- Configured the store for pan-India delivery of a bulky item, with INR pricing and the domestic payment methods this audience expects.
The results
How we would approach yours
Every engagement starts the same way: a free audit of the store as it stands today — speed, technical SEO, checkout friction and paid efficiency — followed by a prioritised roadmap that puts effort against expected impact. You keep the findings whether or not we go further.
From there the work runs in weekly sprints against a live staging link, on fixed scope, with design, development and marketing in one team. That last part is why a conversion problem gets diagnosed once here rather than being passed between two agencies who each think it belongs to the other.