The challenge
Neightiv is a London equestrian-inspired fashion label — large and small silk scarves, long rectangular scarves, ties and pocket squares, and a vegan leather range — founded by Pannaga Bharadwaj after a cross-country ride. The product is closer to wearable art than to apparel: each print carries a story about the bond between horse and rider, and a standard e-commerce grid strips exactly that out. The brand also came to us on a fixed deadline with specific design elements already decided, which meant the build had to accommodate an art direction rather than propose one.
What we did
- Designed the storefront as an editorial surface first and a catalogue second — full-bleed print photography, room for the story behind each design, and collection pages (Structured Rhythm, The Trailside Muse) treated as chapters rather than filters.
- Built product templates that give a silk scarf the space it needs: print detail at scale, dimensions and silk weight stated plainly, and styling imagery showing the piece worn rather than flat.
- Implemented the specific design elements the brand had specified, working to their fixed launch deadline rather than restarting the direction.
- Created a bespoke commission path for custom scarves — an enquiry flow that sits alongside the ready-to-buy catalogue without turning the storefront into a contact form.
- Set up multi-currency and global shipping from a GBP base, so an international visitor sees their own currency on the product page instead of discovering the conversion at checkout.
- Carried the founder's story into the site structure rather than isolating it on an About page, because for a brand this young the story is the reason the price makes sense.
The results
How we would approach yours
Every engagement starts the same way: a free audit of the store as it stands today — speed, technical SEO, checkout friction and paid efficiency — followed by a prioritised roadmap that puts effort against expected impact. You keep the findings whether or not we go further.
From there the work runs in weekly sprints against a live staging link, on fixed scope, with design, development and marketing in one team. That last part is why a conversion problem gets diagnosed once here rather than being passed between two agencies who each think it belongs to the other.