The challenge
Moto Modz sells aftermarket motorcycle accessories and spares in India — handlebar components, lighting, protection, performance parts, body fairings, foot controls, wheel accessories, plus car audio and damping. Fitment is the entire problem. A rider does not want to browse crash guards; they want the crash guard that fits a Royal Enfield Himalayan. A parts catalogue that cannot answer 'will this fit my bike?' generates returns, support tickets and abandoned carts in roughly equal measure, and no amount of design work compensates for getting it wrong.
What we did
- Built 'Shop by Bike' as a primary navigation path covering KTM, Bajaj, Royal Enfield, Hero, BMW, Triumph, Yamaha, Honda, Suzuki, TVS and Kawasaki, so fitment is a browsing decision made before a shopper ever sees a product page.
- Structured the catalogue on three independent axes — by accessory type, by motorcycle, and by brand (Flash X, Rolon, 66BHP, BMC, MT Helmets, Axor) — because riders arrive with any one of the three in mind and each has to work as a starting point.
- Organised accessories into the categories the riding community actually uses (protection, lighting, performance, body and fairing, foot controls, essentials, cleaning) rather than generic parts taxonomy.
- Kept spares and car accessories as separate top-level branches so they neither dilute the motorcycle catalogue nor get lost inside it.
- Built for a mobile-first, price-comparing audience: fast collection pages, clear specification presentation and variant selection that survives a rider checking the store one-handed in a garage.
- Set the store up for Indian commerce end to end — INR, UPI and wallet payment methods, COD where it applies, and shipping logic that suits a heavy, awkward-to-pack parts catalogue.
The results
How we would approach yours
Every engagement starts the same way: a free audit of the store as it stands today — speed, technical SEO, checkout friction and paid efficiency — followed by a prioritised roadmap that puts effort against expected impact. You keep the findings whether or not we go further.
From there the work runs in weekly sprints against a live staging link, on fixed scope, with design, development and marketing in one team. That last part is why a conversion problem gets diagnosed once here rather than being passed between two agencies who each think it belongs to the other.