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Thriftizer Solutions LLPShopify Select Partner
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This Onam, grow beyond borders

Kerala's biggest selling season is here. Is your D2C brand ready?

We help Kerala D2C brands grow with high-converting Shopify stores, performance marketing, SEO, CRO and retention β€” so festive traffic turns into customers who come back in Vishu.

4.8β˜…807 Shopify reviews
SelectShopify Partner tier
Since 2015Building on Shopify
A Kerala family shopping online beside a pookalam during Onam

Why Onam matters for Kerala D2C brands

Festive discovery at its peak

Onam brings a surge of shoppers looking for new brands, offers and gifts they would not search for in an ordinary week.

Gifting drives the basket

From family gifting to personal indulgence, purchase intent runs higher and the average order is built differently.

Regional storytelling lands

Kerala-rooted brands connect harder when the campaign speaks to the culture rather than translating a national one.

A repeat-purchase window

The season is the cheapest time to acquire a customer you intend to keep. The flows you set up now earn all year.

Verticals we empower

Every mark below is a store we have actually built or grown. Pick your vertical and you are looking at brands with your problems.

The ten-day Onam sales calendar

Atham to Thiruvonam, with the campaign move that suits each day. Build interest first, discount late, and keep the customer afterwards β€” run it in that order and the season earns twice.

  1. Day 1AthamLaunch teaserBuild curiosity. Coming-soon banners, a waitlist, and the story behind the collection.
  2. Day 2ChithiraNew arrivalsShow the festive collection and let early browsers pick favourites.
  3. Day 3ChodhiEarly accessReward the list. Give subscribers first pick before anyone else sees it.
  4. Day 4VishakamGifting editPromote gift sets and combos. Make the choosing easy for someone buying for others.
  5. Day 5AnizhamWeekend offersRun limited-time offers into the weekend, when browsing time is longest.
  6. Day 6ThrikettaMid-fest boostPush the bestsellers and the high-margin lines while intent is at its peak.
  7. Day 7MoolamMega offersAnnounce the biggest offers of the campaign, sitewide and unmissable.
  8. Day 8PooradamCart rushFinal nudge β€” abandoned-cart flows, stock-left messaging, delivery cut-offs.
  9. Day 9UthradamLoyalty pushEngage past buyers with perks they have earned. This is the day to sell to people who already trust you.
  10. Day 10ThiruvonamGrand finaleThank customers, close the campaign well, and extend the flash deals for the stragglers.

What holds D2C brands back in a festive season

Slow stores lose salesOur solution

Lightning-fast Shopify stores tuned for Core Web Vitals and conversion.

Poor mobile experienceOur solution

Mobile-first design, because festive traffic is overwhelmingly a phone.

Low conversion ratesOur solution

CRO-backed layouts, compelling CTAs and the trust elements buyers look for.

Weak merchandisingOur solution

Strategic collections, bundles and festive merchandising that does the selling.

No retentionOur solution

Retention flows that turn a one-time festival buyer into a returning customer.

Our four-step growth process

1

Audit

We go through your store, traffic, competitors and current performance, and tell you what we find.

2

Strategy

We build a data-backed plan for the season β€” the offers, the sequencing, the channels.

3

Build

We design, develop and optimise the store and the campaign assets.

4

Scale

We scale what works and keep optimising for return, not for spend.

The Thriftizer team reviewing a client store

Onam questions, answered

When should we start preparing for Onam?

Before Atham. The store work β€” speed, mobile, collections, checkout β€” has to be finished before the campaign starts, because you cannot fix a slow product page while traffic is landing on it. The campaign itself runs across the ten days from Atham to Thiruvonam.

Do you work with brands outside Kerala?

Yes. We build and grow Shopify stores for D2C brands across India, the UAE and the GCC, the UK, Australia, Canada and the US. The Onam campaign is a Kerala season, but plenty of brands selling into Kerala run it from elsewhere.

What does the free store audit cover?

Speed and Core Web Vitals, the mobile experience, product and collection merchandising, checkout, and the retention flows you have or are missing. You get the findings whether or not you work with us.

Can you take this on with Onam already started?

Yes, and it is worth doing. The last days of the sequence β€” cart recovery, the loyalty push, the finale β€” carry a large share of festive revenue, and the retention flows built now keep earning long after the season.

Ready to make this Onam your highest-converting season?

Tell us about the brand and we will audit the store β€” speed, mobile, merchandising, checkout and the retention flows you are missing. You get the findings either way.

  • Actionable, specific to your store
  • Quick wins you can ship this week
  • No obligation

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