Challenge

The Mom Store caters to mothers and newborns, offering essentials ranging from maternity wear to early learning toys. Their old store lacked brand warmth, credibility elements, and proper categorization—leading to drop-offs.

Our Solution

• Shopify Development: Designed a clean, emotional yet functional Shopify theme.
• Integrated easy filters (trimester, baby’s age, purpose), and added bundled products for gifting.
• Custom Features: Implemented a “Trimester Tracker” that recommends products per stage.
• Integrated a “Mom Blog” section and social proof through verified buyer testimonials.
• Created collection landing pages for bestsellers, new moms, and educational toys.

Results

• Conversion rate improved from 1.1% to 2.7% post-launch.
• AOV rose by 24% due to bundling and better product discovery.
• Blog engagement generated 15K+ organic monthly visits within 5 months.
• Returning customer rate increased by 39%, driven by personalized experience.