Challenge

HobbyOne, a niche hobby gear & craft store, sought a Shopify build that simplified browsing of inventory-heavy collections and fostered community engagement.

Our Solution

• Created structured collection pages with “gift ideas” filters, skill-level tags, and video demonstrations.
• Integrated community-driven blog (user projects, tutorials), and forum-style comment plugins.
• Added sticky cart, upsell sections, and optimized mobile experience.

Results

• Time on site increased by 55%, page views per session +38%.
• Conversion rate climbed to 3.0%, and returning customer rate by 42%.
• Monthly revenue rose by 95% through better engagement and blog-driven sales.