Challenge

Curious Cub, a kids’ educational toy brand, needed a playful yet educational Shopify theme, intuitive filters, and convincing showcase of developmental benefits.

Our Solution

• Crafted a colorful, responsive theme with milestone-based product categories (“0–2 yrs”, “3–5 yrs”).
• Added age‑based filters, “Best For” badges, educational blog content, and UGC photo galleries.
• In‑cart upsells for toy sets and bundle suggestions for gift buyers.

Results

• Mobile bounce rate dropped by 45%, conversion rate rose to 2.7%.
• Blog-driven organic visits increased by 70%.
• AOV improved 32% with bundled purchases.