The Indian Ethnic Co.

Shopify website developed to bring artisanal ethnic fashion online.
https://theindianethnicco.com/

Case Study

Challenge

The brand’s previous Shopify site was outdated with poor navigation and slow load times, resulting in a 0.8% conversion rate. It didn’t reflect their vibrant storytelling or heritage-driven collections.

Our Solution
  • Complete theme revamp with visual storytelling, designer bios, and culture-based collection pages.
  • Enhanced filtering by fabric, embroidery, and state. - Integrated currency switcher for global buyers and faster page rendering across regions. - Added dynamic mega menu for quick product access.
Results
  • Conversion rate improved to 2.4% post-revamp.
  • Average order value grew by 28% due to bundled set options.
  • Bounce rate reduced by 41% and returning customer rate increased by 33%.

 

Explore Our Work.

Work.
Fire Boltt
Fire Boltt
EpokeArt
EpokeArt
GlamPlus
GlamPlus
HTRZMODZ
HTRZMODZ
The Indian Ethnic Co.
The Indian Ethnic Co.
Instore
Instore
Momstore
Momstore
Pongkart
Pongkart
HAY Clothing
HAY Clothing
Insaraf Furniture
Insaraf Furniture
The Design House Dubai
The Design House Dubai
Apaapi
Apaapi
Moborr
Moborr
Colonial Candle
Colonial Candle
Rubz
Rubz
Himalaya Fine Art
Himalaya Fine Art
Curious Cub
Curious Cub
Crossbeats
Crossbeats
Jogler
Jogler
HobbyOne
HobbyOne
Tresmode
Tresmode
Crozzo
Crozzo

Testimonials.

Testimonials.
We love working with Thriftizer! Our developers were using it for their projects, so clients already knew what our portfolio was and how to use it.
S
srinandhinitex

Co-Founder, CEO

Thriftizer fast and good work! Communication has been easy and the team has been flexible. I would work with them in the future for other projects.
C
cleanlab

Senior Product Manager

We had wonderful experience working with Thriftizer. They are excellent at their work and are very collaborative and supportive. They helped bring our website vision to life.
M
Mangharam

Head of Marketing

Exceptional service, they helped me in my E-commerce development through Shopify. The results exceeded our expectations completely.
A
Art Infynyty

Creative Director

Praveen and his team are doing a fantastic job. His suggestions and work has made a significant improvement on our site. Would definitely recommend him!
H
HAY!

Product Manager

Good solid technical team combined with speedy execution. Highly recommended for any development needs.
I
Instore

Tech Lead

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