Challenge

Tresmode is a premium footwear brand catering to urban professionals and fashion-forward shoppers. The earlier website had a dated layout, inconsistent branding, and weak navigation. Product discovery was a major friction point. Lack of storytelling around craftsmanship and new arrivals also affected customer retention.

Our Solution

• Developed a high-end aesthetic using full-bleed visuals, modern serif fonts, and a refined color palette to match the brand's premium identity.
• Created intuitive navigation based on gender, occasion (Workwear, Evening, Casual), and style (Loafers, Heels, Sneakers).
• Enhanced PDPs with integrated size guides, delivery estimates, and customer reviews.
• Used metafields to display 'Italian design', 'handcrafted soles', and 'premium leather' highlights.
• Revamped homepage to include seasonal lookbooks, celebrity style features, and Instagram shop integration.
• Improved mobile UX with simplified CTA placement in thumb zones and sticky 'Buy Now' buttons for faster actions.

Results

• Time on site increased by 66%, particularly among returning users.
• Mobile conversions rose by 58% after UX and CTA optimization.
• Bounce rate dropped by 32% due to improved layout and storytelling.
• New arrivals and occasion-based browsing led to a 19% lift in Average Order Value (AOV).