Challenge

Crozzo is a homegrown streetwear and sneaker brand targeting Gen Z and millennial audiences. Their earlier online presence lacked a distinct streetwear identity, struggled with frequent product launches, and had poor mobile UX for sizing and variant selection.

Our Solution

• Designed a bold, gritty UI with urban aesthetics using graffiti accents, bold fonts, and high-contrast colors.
• Integrated a custom drop engine to support scheduled launches, countdown timers, and 'Coming Soon' features.
• Simplified size selection with visual aids and integrated UGC-based lookbooks under 'Fit Check'.
• Enabled filters by drop, trend (chunky, minimal), and use case (lifestyle, casual, tech).
• Focused on lightweight performance to handle high-traffic product drops.
• Optimized mobile layout with sticky CTAs and early-access modules to drive urgency.

Results

• Sell-out speed improved by 43% on new drops with countdown-driven layouts.
• Conversion rate jumped by 52%, especially on mobile.
• Email signups tripled after integrating drop notifications sitewide.
• Bounce rate reduced by 37%, supported by stronger layout hierarchy and trend-based discovery.