Challenge

Jolger Active is a fast-emerging activewear brand offering high-performance apparel for everyday athletes. The brand needed a bold, functional, and conversion-focused Shopify store that matched their dynamic product range and fast-paced brand tone. Their previous online store lacked structure and failed to convey product benefits clearly. Mobile responsiveness was poor, causing high bounce rates. Product discoverability was weak due to limited filtering options and poor categorization.

Our Solution

• Built a visually striking, high-contrast theme with large product visuals and powerful CTAs.
• Used bold fonts, edge-to-edge banners, and real athlete imagery to build credibility.
• Introduced filters by performance category (Running, Gym, Training), size, and fabric type to improve product discovery.
• Integrated a sticky size guide and model fit details to reduce returns.
• Implemented a real-time stock alert and wishlist feature.
• Used Shopify’s native metafields to display unique features like 'Sweat-wicking' and 'Four-way stretch' on product pages.
• Prioritized mobile-first design with tap-friendly filters, swipeable product carousels, and fast-loading assets.

Results

• Conversion rate increased by 61% in the first 45 days post-launch.
• Mobile sales accounted for 72% of total revenue, up from 48%.
• Time on site doubled due to engaging visuals and improved browsing experience.
• Customer return rate dropped by 25% owing to enhanced sizing guidance and product details.