Challenge

Moborr is a premium Indian fashion brand rooted in sustainability and handwoven textiles. While their product and storytelling were strong, the previous website lacked structure, brand alignment, and conversion-friendly features.

Our Solution

• We redesigned Moborr’s Shopify store with a strong emphasis on minimalism and editorial elegance to reflect the brand's artisanal roots.
• Custom Shopify theme: Focused on whitespace, typography, and elegant hierarchy to elevate the brand experience.
• Fabric Storytelling Blocks: Added expandable sections on product pages for origin stories, care instructions, and weaving techniques.
• Mega Menu Navigation: Built a dropdown menu with visual cues for categories like Sarees, Dresses, and Fabric Types.
• Integrated “Shop the Look” feature to cross-sell matching products.

Results

• Bounce rate decreased by 28% post-launch due to smoother navigation and optimized layout.
• Conversion rate rose by 43%, driven by enhanced trust and product storytelling.
• Average time on site increased from 1.3 to 3.7 minutes, indicating strong engagement.
• Mobile sales contributed to 68% of revenue within the first 60 days.