Here in India, we recognized a need for affordable activewear with comfort, function, and style. We found a big gap between premium luxury brands to normal polyester/cotton wears. So, our mission is to provide innovative, superior quality, economical and sustainable activewear.

As our Tagline states “Every Move Matters “we wanted to make the world active. With the pandemic, being healthy and active has been the need of the hour. As India is one of the youngest countries, it is very important to give more emphasis on their health, fitness, and leisure journeys.